CHRIS RAW®

AI FILM DIRECTOR / WORLDWIDE

MENU
START A PROJECT
Monochrome close portrait of a smiling nun wearing metallic grillz
CHRIS RAW / ORIGINAL FRAMEAI FILM DIRECTOR & VISUAL ARTISTWORLDWIDE / AVAILABLE FOR PROJECTS

CHRIS RAW / AI FILM DIRECTORART DIRECTION / MOTION / POST

CHRIS RAW. AI film director and visual artist

AI music video direction, cinematic films and visual worlds for artists and labels worldwide.

AI MUSIC VIDEO DIRECTION
contact@rawchris.comSELECTED WORK ↓

[ VERIFIED REACH / @ITSRAWCHRIS ]

VISIBLE COUNTS ACROSS 60 RELEASED REELS

31.9M

CUMULATIVE
INSTAGRAM VIEWSOWN FILMS + CLIENT COLLABORATIONS / 9 SEP 2026

14.5M

TOP-PERFORMING REEL

6

REELS ABOVE 1M

22

REELS ABOVE 100K

118.7K

INSTAGRAM FOLLOWERS

2.6M

RECORDED INSTAGRAM LIKES

[ 01 / SELECTED WORK BY CHRIS RAW ]

SELECTED
WORK.

Four flagship projects. One unmistakable point of view.

/01

AI B-ROLL / PRACTICE

PRACTICE

SHAQUILLE O’NEAL + B-REAL + COYOTE FOR HIRE

Read the PRACTICE projectShaquille O’Neal walking beside a wolf in a monochrome industrial street
01 / HERO FRAMECHRIS RAW®
Shaquille O’Neal and the creative team reviewing the Practice direction wall
02 / PRACTICE
B-Real painting Practice above a wall of visual references
03 / PRACTICE

For Coyote for Hire, I used AI to bring Shaquille O’Neal, B-Real and Coyote for Hire into the same scenes without requiring the artists to meet in person. I delivered the results as visually coherent B-roll for Practice.

82K YOUTUBE VIEWS6.8K INSTAGRAM LIKESSHAQUILLE O’NEAL + B-REAL
VIEW PROJECT
  • AI B-ROLL
  • VISUAL DEVELOPMENT
  • WORLD CONSISTENCY
  • CLIPS DELIVERY
/02

BLACK BOOK RECORDS

CLÜB DE COMBAT

T-PUSE + OI / BOUNCE

Read the CLÜB DE COMBAT projectLowrider, flags and flares on a rain-soaked Clüb De Combat set
02 / HERO FRAMECHRIS RAW®
Riders and lowriders moving through a wet street at night
02 / CLÜB DE COMBAT
Black lowrider with a Clüb De Combat plate
03 / CLÜB DE COMBAT

I directed a rain-soaked nocturnal world for Clüb De Combat on Black Book Records, shaping lowriders, fire and movement into a film designed to hit instantly.

#22 BEATPORT144K+ SPOTIFY STREAMS1.4K INSTAGRAM LIKES
VIEW PROJECT
  • AI DIRECTION
  • CAMPAIGN FILM
  • MOTION
  • POST
/03

BAD B$TCH / NUMODA RECORDS

DVIRNUNS

DVIRNUNS + DOX

Read the DVIRNUNS projectFashion portrait in sunglasses under saturated red light
03 / HERO FRAMECHRIS RAW®
Close-up of lips and a cross chain under red light
02 / DVIRNUNS
Woman reflected in a narrow chrome mirror against deep blue
03 / DVIRNUNS

I created a red-lit world where fashion, ritual and danger collide, building one palette, one tension and one continuous cinematic identity for DvirNuns and Dox.

175K+ SPOTIFY STREAMS#6 TECH HOUSE OPERATOR2 SPOTIFY EDITORIAL PLAYLISTS
VIEW PROJECT
  • ART DIRECTION
  • AI FILM
  • MOTION
  • POST
/04

WE OWN THE NIGHT / MUSIC PROMO

2UGLi

2UGLi + GENEZIS

Read the 2UGLi projectThree characters in UGLi Business streetwear outside a warmly lit house at night
04 / HERO FRAMECHRIS RAW®
The recurring characters in UGLi Business streetwear at a house party
02 / 2UGLi
Three characters listening to records and holding the 2UGLi album sleeve in a record shop
03 / 2UGLi

I created a character-led promotional world for 2UGLi: comedy references, streetwear and late-night scenes connected by one cinematic texture.

784K INSTAGRAM VIEWS54.9K INSTAGRAM LIKESVISUALS BY CHRIS RAW
VIEW PROJECT
  • AI VISUALS
  • CHARACTER CONTINUITY
  • MOTION
  • POST

[ FREE WORKING DOCUMENT ]

BUILD THE WORLD.
BEFORE THE FIRST FRAME.

A six page visual brief for artists and labels who want the whole release to feel like one idea.

OPEN THE FREE BRIEF
Chris Raw visual world brief cover image
FOR ARTISTS / LABELS / CREATIVE TEAMS

[ VISUAL DIRECTION / BEFORE PRODUCTION ]

THE TRACK IS READY.
THE WORLD ISN'T.

Choose the visual direction for your next release before committing to production. A focused Audit for artists and labels, delivered in one private PDF.

  • THREE VIABLE DIRECTIONS
  • RELEASE ASSET MAP
  • PRIVATE DESIGNED PDF
SEE EXACTLY WHAT YOU RECEIVE
READY TO PRODUCE?SEND ME YOUR PROJECT
PRODUCTION ENQUIRIESSEND THE TRACK, IDEA AND TIMINGPERSONAL REPLY / CUSTOM PROPOSALEMAIL ME DIRECTLYcontact@rawchris.comLET'S DISCUSS YOUR PROJECT
Chris Raw building the visual direction for a music release from selected frames
FIRST THE DIRECTION.THEN THE PRODUCTION.

[ FIELD NOTES / BY CHRIS RAW ]

THE THINKING
BEHIND THE FRAMES.

Practical direction notes from real projects. No prompt lists. No recycled theory.

01 / AI MUSIC VIDEO DIRECTION

HOW I KEEP AN AI MUSIC VIDEO VISUALLY CONSISTENT

6 MIN READ / READ ↗02 / VISUAL WORLD BUILDING

HOW I BUILD A VISUAL WORLD AROUND A MUSIC RELEASE

7 MIN READ / READ ↗03 / AI B-ROLL FOR MUSIC VIDEOS

WHEN AI B-ROLL ACTUALLY HELPS A MUSIC VIDEO

5 MIN READ / READ ↗04 / AI MUSIC VIDEO PRODUCTION

FROM TRACK TO FINAL CUT: MY AI MUSIC VIDEO PROCESS

7 MIN READ / READ ↗05 / FORMAT DECISION

AI MUSIC VIDEO OR VISUALIZER: WHICH FORMAT DO YOU NEED?

6 MIN READ / READ ↗06 / AI MUSIC VIDEO BRIEF

HOW TO BRIEF AN AI MUSIC VIDEO WITHOUT KILLING THE IDEA

6 MIN READ / READ ↗
ALL FIELD NOTES

[ ORIGINAL DATA + PRACTICAL GUIDANCE ]

MY WORK IN NUMBERS.
HOW MUCH A MUSIC VIDEO COSTS.

01 / VERIFIED INSTAGRAM DATA31.9M INSTAGRAM VIEWS.
THE TRUE RANKING AND FULL DATASET.OPEN THE DATA ↗02 / COST GUIDEWHAT AN AI MUSIC VIDEO COSTS.
THE VARIABLES THAT MATTER.READ THE GUIDE ↗

[ 02 / CHRIS RAW ]

THE TOOLS CHANGE.CHRIS RAW DIRECTS.

I create the world, what happens in it and how the story unfolds.
One point of view through the idea, the scenes and the final cut.
ABOUT CHRIS RAW

[ 03 / A CHRIS RAW VISUAL LANGUAGE ]

DARK MODE.

14.5M

VIEWS / INSTAGRAM
THE FILM THAT STARTED IT

Built from the first Chris Raw film to pass 14 million views on Instagram. DARKMODE turns high contrast, cinematic tension and tactile imperfection into one recognisable visual language.

A COMPLETE
DIRECTION SYSTEM.

[ 04 / MORE WORK ]

ONE VISION.
MANY WORLDS.

Classic car drifting through a smoky street at night05

HENNY HUNCHO

AI MUSIC VISUAL

SELECTED FRAME / ARCHIVE
Figure wearing a Deathgrip shirt inside a candlelit church06

DEATHGRIP

BRAND FILM

SELECTED FRAME / ARCHIVE
Tattooed craftsperson working on a precision object at a bench07

ORTHOS ARMS

BRAND FILM

SELECTED FRAME / ARCHIVE
Crowd pressed against a barrier at an underground show08

FERAL RADIO

MUSIC RELEASE VISUAL

SONG CAMPAIGN / SELECTED FRAME

[ 05 / SELF-INITIATED FILMS ]

THE WORK
BEHIND THE WORK.

Eighteen complete short films made to test visual worlds, characters, continuity, motion and edit without waiting for a client brief.

Frame from DARK MODE, a self-initiated film by Chris Raw/01
DARK MODEMONO / 14.5M INSTAGRAM VIEWS
Frame from PRAY, a self-initiated film by Chris Raw/02
PRAYMONO / 2.2M INSTAGRAM VIEWS
Frame from BITE IT, a self-initiated film by Chris Raw/03
BITE ITMONO / 2M INSTAGRAM VIEWS
Frame from NOT EVEN CLOSE, a self-initiated film by Chris Raw/04
NOT EVEN CLOSEMONO / 1.1M INSTAGRAM VIEWS
Frame from NEW YORK RIOT, a self-initiated film by Chris Raw/05
NEW YORK RIOTMONO / 898K INSTAGRAM VIEWS
Frame from SO WHAT, a self-initiated film by Chris Raw/06
SO WHATMONO / 377K INSTAGRAM VIEWS
OPEN ALL 18 FILMS

[ 06 / CHRIS RAW PROCESS ]

DIRECTED.
END TO END.

[ BUILT FOR EMERGING ARTISTS ]

BUILD THE WORLD
AROUND THE SONG.

I help independent artists build a complete visual world around one track, including locations and scenes that would normally demand a much larger production.

01

READ THE INTENT

I interpret the brief, the music and the references to find the idea that will guide the film: what it should communicate, the emotion it should carry and the world it needs.

02

CREATE THE WORLD

I create the environments, characters and what happens between them. Light, texture, framing and movement give each scene its identity, with a visual logic that holds across the whole film.

03

SHAPE THE FILM

In the edit, I decide what each scene reveals, how long a moment lasts and how one shot leads into the next. Rhythm, transitions, sound and color shape a coherent story and the way it is felt.

CONCEPT+ART DIRECTION+AI PRODUCTION+MOTION+EDIT / POST

[ 07 / CHRIS RAW TOOLS ]

DIGITAL RELEASE / BUILT FOR AI FOOTAGE

DARKMODE / POST-PRODUCTION SYSTEM

THE LOOK
AFTER THE PROMPT.

My color and texture setup for AI-generated footage. Seven looks, three strengths, DaVinci PowerGrades and six visual PDF guides. Use it when the clip already exists and the image still needs a point of view. The two frames below come from released films with 14.5M and 1.1M Instagram views.

DARK MODE, one of Chris Raw's highest-reach released films
01 / 14.5M INSTAGRAM VIEWSDARK MODE
NOT EVEN CLOSE, one of Chris Raw's highest-reach released films
02 / 1.1M INSTAGRAM VIEWSNOT EVEN CLOSE

RELEASED FILM PROOF / THE PACK STILL INCLUDES ALL SEVEN LOOKS

01

21 .CUBE FILES

Seven 64 point looks at 100%, 75% and 50%.

02

7 POWERGRADES

Full DaVinci Resolve grades in DRX format.

03

DESIGNED NODE TREES

Seven aligned five-node Resolve grades with clear function labels.

04

7 LOOK REFERENCES

Real exports made in DaVinci Resolve.

05

6 VISUAL PDF GUIDES

Install the grades and recreate the texture in the editor you use.

Personal and commercial project use included. The files themselves may not be shared, sublicensed, redistributed or resold. Results depend on the source footage and no exact visual match to Chris Raw's films is promised.

At checkout, buyers will expressly request immediate digital delivery and acknowledge that the statutory withdrawal right may end once delivery begins. This never limits mandatory rights if the files are not supplied, defective or otherwise non-conforming.

[ WORK WITH CHRIS RAW ]

YOUR NEXT FILM
STARTS HERE.

[ VISUAL PROJECT BRIEF / RAWCHRIS.COM ]

TELL ME ABOUT THE WORLD YOU WANT TO BUILD.

Send the essentials here. I will review the track, timing, ambition and references, then reply personally with the clearest next step.

  • 01TRACK OR PROJECT
  • 02TIMING AND REFERENCES
  • 03DIRECT REPLY FROM CHRIS

By sending this brief, you acknowledge the privacy notice. Your project details and references are used only to review and reply to this enquiry.

PREFER EMAIL? CONTACT@RAWCHRIS.COM

AI FILM DIRECTION / WORLDWIDE / AVAILABLE FOR SELECTED PROJECTS