[ 06 / AI MUSIC VIDEO BRIEF ]
HOW TO BRIEF AN AI MUSIC VIDEO WITHOUT KILLING THE IDEA
[ THE SHORT ANSWER ]
A useful brief does not prescribe every image. It explains the song, the audience, the desired effect and the real production constraints. That gives the director enough information to make specific decisions without turning the work into imitation.
START WITH THE RELEASE, NOT THE TOOL
Share the final track, artist context, release date and the role this piece plays in the campaign. Explain what the audience should feel and what existing visual identity must be protected.
Do not begin with a list of AI platforms or prompt styles. The production method follows the creative and delivery problem.
REFERENCES NEED A REASON
Three references with clear comments are more useful than a folder of fifty. Say whether each reference matters for camera, color, casting, rhythm, texture or emotional tone.
Also name what must be avoided. A short list of visual clichés, colors or treatments that do not fit the artist can prevent an entire wrong direction.
LOCK THE PRACTICAL FACTS
Before work begins, confirm who approves, when feedback arrives, which masters are required and where the work will be used. These facts affect the edit and production from day one.
- Final track and release date
- Audience and intended feeling
- References with written reasons
- Required durations and aspect ratios
- Approval owner, review stages and usage