CHRIS RAW — EDITORIAL STORY ANGLES
Updated: 9 September 2026

01 — 31.9M VERIFIED INSTAGRAM VIEWS
How an independent director built a recognisable visual identity across 60 measured reels, including 15 client collaborations, including a 14.5M-view reel and five more above one million, without reducing the work to prompts or software.
Evidence: https://rawchris.com/film-archive
Public study and downloadable data: https://rawchris.com/research/instagram-ai-film-performance

02 — WHY CONTINUITY IS THE REAL AI-FILM PROBLEM
Chris Raw treats character, location, camera, light, movement, edit and colour as one system. The story is about the directing method behind coherent AI footage, not a list of tools.
Method and services: https://rawchris.com/ai-music-video-director

03 — AI B-ROLL INSIDE A GLOBAL HIP-HOP RELEASE
Practice connects an independent Mallorca-based AI film workflow with Shaquille O'Neal, B-Real and Coyote for Hire. The case study documents Chris Raw's exact contribution and the public release.
Case study: https://rawchris.com/work/practice

04 — WHAT 31.9M INSTAGRAM VIEWS DO — AND DO NOT — PROVE
A source dataset distinguishes exact API readings from public collaboration counters. Every publication has an individual view count, the leading film accounts for 45.4% of recorded views, and the methodology explains rounding and unavailable metrics.
Study: https://rawchris.com/research/instagram-ai-film-performance
CSV: https://rawchris.com/research/chris-raw-instagram-film-performance-2026.csv

PRESS KIT
https://rawchris.com/press

CONTACT
contact@rawchris.com
